Mcdonalds And The Informal Eating Out ( Ieo ) Segment (...

McDonald’s is operating in the Informal Eating Out (IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was difficult for the company. McDonald’s undertakes expansion strategy in foreign markets (MCD Annual Report 2014 , 2015), however it is seen that opportunity is also in entering university and college campuses and provide catering service and serving thousands of students. There is a wide scope for the company and the target market is attractive with 7500 universities all over U.S. and generation Y. The fact is almost, 95% of the universities provides meal plan and approximately 40% of universities or colleges are outsourcing food services (FSD Staff, 2015). The Colleges and universities shows a steady growth ( © 1999-2016 IBISWorld, 2016) (U.S. Department of Education, National Center for Education Statistics. (2015), 2012). This shows the need and the company can use encirclement strategy to reach out untapped market segments and gain maximum market share. With the help of brand image and pricing strategy, McDonald’s can grab this opportunity and can take a step further to make a contribution to the society by also doing social activity like proving scholarships and internships to students, which can aid ethical issues which arise from the business relationship between universities and McDonald’s. McDonald’s has got several strengths, but lacks in experience which can be handled by partnership with existing player in the industry.Show MoreRelatedMcdonald s The Biggest Chain Of Fast Food Restaurants840 Words   |  4 PagesMcDonald’s is the biggest chain of fast food restaurants in the world. In 2015, company has 36,525 outlets worldwide in 119 countries (MCD Annual Report 2015, 2016, p. 13) serving more than 70 million customers on daily basis (Mackey, 2014). McDonald’s is operating in Informal Eating Out (IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was d ifficult for the company. The global sales of the company dropped by 1% and operating income decreased by 4% (MCD AnnualRead MoreMcdonald s Of Informal Eating Out ( Ieo ) Segment ( Restaurant Industry )1079 Words   |  5 PagesMcDonald’s is operating in Informal Eating Out (IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was difficult for the company. The global sales of the company dropped by 1% and operating income decreased by 4% (McDonald’s, Annual report, 2014). Company’s brand image was negatively reported for unhealthy food and obesity among its consumers. Company is taking initiatives to improvise its menu, quality of food and the source of it. In a way, company is alsoRead MoreThe Fast Food Restaurant Market1002 Words   |  5 PagesMarkets Corporate – remaining markets and corporate activities In the Fast food restaurant market McDonalds can be found as the global leader due to its effectiveness responding to Porter’s five forces model inside its environment. This model is supposed to analyze the environment and identify the most relevant factors that could influence the firm’s performance, in this case the fast food restaurant industry. McDonald’s success reflects how effective the company is in overcoming issues related toRead MoreMcdonald Uses Using Fifo Method For Accounting Purpose1352 Words   |  6 PagesMcDonalds Company functions in a global restaurant industry, where it franchises and operates restaurants. The revenue of the company consist of fees from franchised restaurants and also from the sales generated from the company operated restaurants. Management of the company examines results on constant currency basis which excludes the effect of the foreign currency and considers average exchange rate of the prior year to calculate. Company d o not record any transaction related to the sale or purchaseRead MoreTelstra and Mcdonalds12920 Words   |  52 PagesExam cases: †¢ McDonald’s †¢ Telstra Pre-seen exam information Semester 1 2013 CPA Program professional level Global Strategy and Leadership  © CPA Australia Ltd 2013 Case Study 1 McDonald’s case facts McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generatedRead MoreTelstra and Mcdonalds12932 Words   |  52 PagesExam cases: †¢ McDonald’s †¢ Telstra Pre-seen exam information Semester 1 2013 CPA Program professional level Global Strategy and Leadership  © CPA Australia Ltd 2013 Case Study 1 McDonald’s case facts McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27